The Regent Street RIBA Windows competition returns for its eighth year. The project will see some of Regent Street’s leading retailers, including Jo Malone London, L’Occitane and lululemon, partnered with emerging and established RIBA Chartered Architects to create a series of unique shop windows on Regent Street and Regent Street St James’s.
The design concepts for this year’s window displays will be unveiled on Monday 23 April 2018 and the window installations will remain in place on and around London’s iconic Regent Street until Sunday 20 May 2018.
The RIBA Regent Street Windows competition will culminate in an awards ceremony on 24 May following judging. This year, there will be two awards – ‘Best Collaboration’ and ‘The People’s Choice’ – the former decided by a panel of judges from the architecture and design world, including Jane Duncan, Director, Jane Duncan Architects and Ellie Stathaki, Architecture Editor, Wallpaper*, and the latter via public vote hosted on regentstreetonline.com
The pairings have been chosen to bring the ethos, purpose and identities of the brands to life through creative visual installations in their windows. The 2018 pairings are:
7 For All Mankind – canalGRANDE
canalGRANDE was established in 2007 as an identity for a practice where the ethos and emphasis are placed on discovery. For this year’s RIBA Windows competition canalGRANDE has partnered with 7 For All Mankind, a premium denim brand proud to encourage self-expression. Having never previously worked on a project like this before, canalGRANDE view this as an exciting creative challenge and describe the architectural experience to come as ‘inviting’.
Camper – Freehaus
Established in 2012, Freehaus comprises a multi-disciplinary team of architects and designers. As a socially-minded design studio, Freehaus works ethically and sustainably to ensure that its projects resonate with its users and have a positive effect on environments. This year Freehaus has partnered with Camper, a contemporary footwear brand established in Mallorca, to deliver a display that engages with its surroundings and the general public.
Jo Malone London – Thomas-McBrien Architects in collaboration with Paper & Wood
Thomas-McBrien Architects is an emerging practice and design studio based in East London. Its projects range from temporary installations and residential projects to new larger scale places to live, to work, to learn and to worship. Partnering with Jo Malone London, Thomas-McBrien Architects will take inspiration from nature and organic form counterbalanced by architectural rigor and discipline to create something unique and socially engaging.
L’Occitane – Nicholas Szczepaniak Architects
Nicholas Szczepaniak Architects is an architecture and design practice based in Soho, London. At the heart of its practice is a profound commitment to finding design solutions that are fully bespoke and tailored specifically to meet the brief of each individual project. Partnering with L’Occitane to design a shop window for its new flagship store on Regent Street, the window will consider how both light and shadow play important aspects in design, choreographed to create a dramatic and immersive experience.
Lululemon – KSR
KSR is a highly creative design-led practice based in Camden Town, London. KSR is excited to work with lululemon on the RIBA Windows competition this year. Creative iterations, examination, and play are three ingredients that will collide in the process of creating lululemon’s window design, which will in turn be beautiful and functional.
SMEG – Coffey Architects
Coffey Architects has a reputation for highly crafted projects that surprise and delight, while creatively adding value. Coffey Architects is energised by this opportunity to collaborate with SMEG, renowned for combining technology with style, to further craft a design-led installation that is publicly engaging and brand-defining.
Uniqlo – Red Deer
Red Deer is a London based practice with a European soul and an international outlook, formed by Lionel Real de Azúa, Ciarán O’Brien and Lucas Che Tizard in an attempt to better engage with the world around them. Red Deer hope to create an art installation at Uniqlo this year which will exude wonder, drawing people to the brand through its connection to streetscape.
RIBA Regent Street Windows project will launch on 23 April 2018, with voting open for the People’s Choice award until 8 May on regentstreetonline.com. Winners will be announced on 24 May 2018.