NAME architecture
Area of expertise: architecture, urban design, interior design, and design.
NAME architecture is best known for their award-winning Grade II listed Town Hall Hotel in East London. NAME's approach combines a deep respect for the value of built heritage with a passionate drive for innovation. Understanding a clients’ long-term business objectives guides the team to create schemes that are not only viable and sustainable but also iconic. Their portfolio spans diverse projects, from an Arctic resort in Lapland to a shopping mall in Bangkok and a desert resort in Riyadh. Each project is treated as a unique creation, an opportunity to contribute to and enhance its surroundings.
Skilled at addressing the constraints of complex projects, NAME architecture's approach is rooted in ongoing research into new materials and advanced methods of design and construction, building trusted networks of partners and experts to help leverage the potential for innovation. Concurrently, our team is devoting time to exploring the implications of AI for architecture, deeply probing into how this technological advancement will shape the future of architectural practices and education.
Phone +33 954 735 885
Address 10 rue Oberkampf 75011 Paris, France
Website https://www.namearchitecture.net/
LinkedIn Nathalie Rozencwajg
At NAME, our dedication lies not only in designing buildings but in envisioning the future of architectural innovation. We are excited to share our latest endeavour, the podcast series Designing Futures: AI, Data, Architecture, and Beyond.
This podcast is a platform where we explore the fusion of architecture with artificial intelligence and data science. Through engaging discussions and insightful interviews, we delve into the endless possibilities these intersections offer for the built environment. This juncture presents an intriguing period to question this paradigm shift and actively contribute to shaping the future of our profession.
Our goal is not just to predict trends but to actively drive change within the architectural sphere. By exchanging insights, experiences, and discoveries, we aim to inspire architects, designers, and enthusiasts to challenge norms and imagine a future where innovation and creativity converge seamlessly and responsibly. We seek to highlight outstanding work in our industry while exploring how AI influences businesses, addresses societal issues, and shapes the education of future designers.
Beyond the podcast, our commitment to pushing boundaries reflects in our architectural projects. We embrace cutting-edge technologies and methodologies to design spaces that not only cater to current needs but anticipate and adapt to future demands.
Our initiatives, including the podcast and ongoing architectural ventures, aim to ignite conversations and redefine the essence of progressive design. We envision a future where the architect’s responsibility goes far beyond structures, encapsulating experiences, communities, and environments characterised by innovation, sustainability, and human-centric design.
Our podcast targets a diverse audience within the architecture ecosystem: architectural practitioners, educational institutions, architecture and design students, and the professional media. The topics are also of interest to professionals working with the industry such as developers, investors, real estate professionals, consultants, contractors, and suppliers.
Designing Futures explores pivotal moments in the practice of architecture and how AI represents a new paradigm shift. We delve into how AI is transforming creative processes in architectural design and discuss the potential and limitations of AI-powered tools in the architectural workflow, as well as the ethical concerns and risks associated with their use.
Our initiatives, whether through the podcast or ongoing architectural ventures, aim to ignite conversations and redefine the essence of design. We envision a future where the architect’s responsibility goes far beyond structures, encapsulating experiences, communities, and environments characterised by innovation, sustainability, and human-centric design. This exploration has sparked a profound re-examination of our industry’s trajectory, stirring discussions on the transformative potential and ethical considerations brought forth by AI integration in architecture.
Designing Futures is available on Spotify, Apple Podcast and all other podcast platforms.
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