As England’s established offshore energy sector capital, Great Yarmouth is at the forefront of £39bn in energy investment over the next 20 years, including in large-scale offshore wind. With a flagship tourism economy worth more than £625m each year, Great Yarmouth is also Norfolk’s top seaside resort, boasting a rich cultural heritage including historic buildings and diverse events. Like many coastal areas, however, the area also faces several challenges, including pockets of social deprivation, low wages, decreased land values, poor health and education. In order to address these complex challenges for communities, while maximising the opportunities for investment, the Council takes a place-based approach to planning and delivery, working closely with partners across public and private sectors to advance a range of exciting work to support regeneration and inclusive economic growth. Plans are in place to attract and retain further visitors and skilled workers, including regenerating the historic town centre and better aligning the tourism, culture and heritage offers. The Council is currently driving forward an ambitious Town Centre Masterplan and major regeneration projects along the seafront, in addition to crafting a Culture and Tourism Strategy to help broaden and enhance the tourism offer. The Council is also lobbying for a bespoke housing deal for Great Yarmouth. The Future Place programme will help Great Yarmouth to help optimise, amplify and advance these initiatives.
