Five reasons why you should market your practice with a RIBA Site Signboard
There are lots of ways to market your practice, but investing in a RIBA Site Signboard when beginning work on a new project is an easy and effective method - without spending a fortune on advertising.
Here are five reasons why you should market your practice with a RIBA Site Signboard.
They show you're proud of your practice’s high standards
As a RIBA Chartered Architect, RIBA Chartered Practice, or RIBA Client Adviser you differentiate your practice every time you use a RIBA Site Signboard, associating your membership and affiliation with the RIBA logo.
The signature red boards give prestige and add a competitive edge to your work, are copyright-protected, and are exclusively produced by RIBA.
Site Signboards are very exclusive - for members only - so flaunt your hard work and achievements by putting a prestigious stamp on your project for everyone to see.
They open you to potential new sales
Once you notice these distinguishable boards, you can’t help but spot them everywhere!
It's always interesting to note who is working on specific builds. Signboards are incredibly useful tools that act as permanent salespeople. They are visible 24 hours a day, and the exposure of your brand name on a site is prominent and continuous. You never know who will walk past one - you could just grab the attention of potential new business. It has been proven multiple times that signboards generate more leads and drive sales.
They attract local businesses
Feedback from members has been resoundingly positive and many practices have had great results by using RIBA Site Signboards and receiving commissions for new projects in local areas.
Joseph Clayton, Director of Clayton Architecture, says: "People seem to be noticing them in the local area - we managed to get two high-profile projects, both of which were outside major golf courses in the northwest. As we had site boards at both courses, it led to a couple of enquiries, which was great."
Note that these enquiries weren't found through an online search or by looking through images of projects - the work and brand of the practice were on display, so piqued the interest of potential clients playing a round of golf.
They attract similar clientele
If your practice specialises in bespoke housing, for example, and you are working on a new housing project, a signboard automatically associates you with that building and the type of work you do.
This allows you to attract similar clientele for future projects, as they would have seen your work and so will have a good idea of what a similar build would look like on another project.
They show off your RIBA Member status
You can only display a RIBA Site Signboard if you are a RIBA Chartered Architect, RIBA Chartered Practice, or RIBA Client Adviser. RIBA members are considered the gold standard of the architecture profession, so displaying a signboard is a way to promote your status, proving you work to the top of industry standards.
For more information and to order visit RIBA Site Signboards to download an order form, login to My Account and select the signboard tile under My Practice Benefits or email RIBA Design Services.
