Join us on 25 March 2021, 1:00pm GST (9am GMT) for the third instalment of the RIBA Gulf live lunch talk in 2021. This learning lecture is by Tala Alnounou, the Head of Marketing for MENA region at LWK + PARTNERS.
The theme for this talk is creative marketing for architects and the art of storytelling. There will be a live interactive session to follow.
Storytelling and architecture have long coincided. Buildings can hold entire histories within their walls, and architecture embraces our daily activities through indoor and outdoor spaces; telling stories of our culture, our past, the pace in which we develop, how we develop, and beyond.
Being just an architect in its traditional sense is no longer enough, designers must now perform different roles throughout the design process. It is important to become the storyteller at various points in the process to effectively communicate the ins-and-outs of the design itself. From inception to delivery, all stories along the way are worth telling.
Learning objectives:
- examining marketing for the creative industries
- introducing strategies to stay ahead of the game
- overcoming challenges through subtle yet effective techniques
- real life examples and case studies will be discussed to simplify marketing and offer tangible take-aways for faster implementation
About Tala Alnounou
Tala Alnounou is the Head of Marketing for MENA region at LWK + PARTNERS.
She is a multi-talented, experienced Marcom professional, design and art enthusiast, and passionate storyteller. With over 10 years of experience in the creative industry, she continues to craft effective marketing strategies, delivering creative concepts that expand the reach of award-winning portfolios. Alnounou thrives on collaboration with creative individuals and employing innovative techniques that increase businesses opportunities.
Alnounou regularly holds workshops with renowned institutions on topics like design, academia, and management for different ages and abilities. She is also a published researcher who is involved in a number of projects examining design trends in the built environment and arts sectors. Alnounou's design works are recognised locally and internationally, most notably at the 2012 SaloneSatellite in Milan. She is also an active member in the UAE design and art community, participating in various initiatives including Dubai Design Week.
About RIBA Gulf live lunch talks
The RIBA Gulf live lunch talks are designed to share and expand knowledge on projects from across the Gulf and promote interactive conversations with leading architects over your lunch break. These events highlight voices from across the Gulf to delve deeper into their projects and highlight various views from across the Gulf while hosting a live Q&A session with the audience.
