As a small firm owner or solo practitioner, you’ve likely found yourself chasing tenders, fighting for frameworks, and competing against non-architects. What if there was a different way? What if you could attract high-value clients, command premium fees, and build a firm that’s truly sought after—without slashing your rates or compromising your values?
In this interactive three hour workshop, you’ll discover a new approach to running an architecture business—one that attracts clients who line up to work with you. We’ll explore the strategies top architects and brands use to communicate their value, build a scalable business, and secure high-quality clients who keep coming back for more.
In this workshop you’ll learn how to:
- stop competing for work and start attracting high-value clients.
- build a business model that can scale and is more valuable to sell later.
- win work from the clients that matter and grow your practice strategically.
- effectively communicate your value against non-architects and larger firms.
Who should attend?
This workshop is tailored for:
- small firm owners and solo practitioners who are ready to attract better clients
- aspiring firm owners wanting to lay a strong business foundation from the get-go
- scaling firms seeking strategies for growing sustainably without compromising value.
Workshop outline
1pm | Doors open and informal networking lunch
Arrive early, enjoy a light lunch, and connect with other small firm owners and like-minded professionals.
1:30pm | Welcome and introduction
Overview of the workshop’s objectives and a preview of the strategies for growing your firm.
1:45pm | Unforgettable Architect - step one
A deep dive into the first core principle with interactive discussion and breakout sessions to apply the ideas.
2:45pm | Break
Time to refresh, stretch, and recharge.
3pm | Unforgettable Architect - steps two and three
A combination of teaching and group exercises to explore and apply the second and third core principles on how to build a brand prospective clients seek out to work with.
4:15pm | Questions and answer session with open discussion
A chance to ask questions and dive deeper into the challenges you face as a small firm owner.
4:30pm | Closing remarks and networking
Key takeaways and further networking to help you connect with others on the same journey.
About the speaker: Daniel Patterson
With an award-winning background in architecture and over 15 years experience crafting and scaling businesses across a wide array of industries, Daniel is uniquely positioned to support architects to help unlock their true value. Having originally trained to become an architect, Daniel adapted his RIBA Part 1 education during the 2008-2014 economic crisis–shifting from building buildings to building brands.
Now an award-winning brand designer and strategist, Daniel is the founder of Highly - a brand strategy and design consultancy; and creator of the proven business growth framework, Branding Masterplan. As a highly-recommended and endorsed strategist, Daniel is a sought-after speaker and workshop facilitator known for aligning leadership teams, transforming businesses and unlocking growth potential. With experience advising and mentoring business leaders at all levels, he has a deep understanding of what it takes to become indispensable in today’s competitive industry.
Many of Daniel’s clients have experienced transformational growth including a Jacuzzi dealership that increased their hot-tub sales by 10-fold in one year; a cosmetic brand that sold their entire warehouse of charcoal toothpaste in just three minutes; an orthodontic clinic that won a seven figure contract before even opening their doors; and a tech company whose cost per client acquisition dropped by nearly 90%.
Featured by RSAW, Just Creative, LogoLounge. Worked with HSBC, S4C, Carmarthenshire County Council, College Sir Gar, and hundreds more
Ticket discount information
If you would like to book onto both the Unforgettable Architect and Indispensable Architect CPD workshops, email RSAW for 20% off code.
