aLL Design
Area of Expertise: Architecture, masterplanning, interiors, products and landscapes.
aLL Design are an award-winning global design studio known for iconic structures and spaces that enhance people's lives. Their all-encompassing design service spans everything from architecture and master planning to interiors, products, and landscapes.
Part of a 300-strong group, aLL Design are a design team with an approach that’s characterised by collaboration and ambition. Their philosophy to "make life better" with the ethos of "knock nothing down," advocates where possible for the adaptive reuse of structures to promote sustainability alongside celebrating the past to make a difference for the future.
With offices in the UK, the UAE, China, and collaborators worldwide, aLL deliver projects of all scales—from a teaspoon to a city. Their work has been recognised by prestigious architectural awards across Europe, America, and Asia.
Phone + 971 529 366 250
Address 21-27 Lambs Conduit Street, London, WC1N 3NL
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Tell us about your practice
We’ve delivered over 2.3 million square meters of projects worldwide, including iconic structures such as Pioneer Village and Finch West stations in Toronto, Queen Mary University’s Blizard Building and Neuron Pod, and the Gao Yang Cruise Terminal and Testbed in China. Our design is bespoke design. It’s design that’s never been seen before. It’s engaging, vibrant, with a thoughtful use of colour that brings stories to life. And it’s built on social and geographical context to create distinctive spaces that resonate with your community, enhance cultural identity and, most importantly, make a difference.
Marcos Rosello, the co-founder of aLL Design leads the UK and international studios and has recently relocated to the Middle East to expand the company's presence and oversee projects across the MENA region.
How do you describe your approach to design?
Different! Our sculptural approach to design was formulated by our visionary co-founder, the late Professor Will Alsop OBE RA. Proudly continuing his incredible legacy, every project begins with a blank canvas on the painting wall of our London studio. This is where we shed preconceptions and explore what the project could become. Emerging and established designers collaborate to develop bespoke, innovative concepts. We believe creativity thrives in a collaborative environment, involving our clients from the very start—and yes, some even paint with us.
For us, fun and ambition are essential elements of design, and we believe the most extraordinary ideas come from pushing boundaries, allowing creativity to drive the creation of spaces that inspire, engage, and leave a lasting impact on both people and places.
Why do clients come to you?
Unique designs and creative solutions, especially for challenging sites. We specialise in delivering projects that are not only distinctive but also grounded in practical solutions. Clients trust us not only for our creativity but for our ability to balance bold design with commercial pragmatism. We understand that working within strict commercial parameters is crucial, and our services are tailored to meet those needs. Supported by a large, experienced team, we are equipped to manage every aspect of the process whether providing concept design or being the lead design consultant of complex projects. Our approach ensures both innovation and efficiency at every stage, reflected in our groups 85% rate of repeat business.
What have been the highlights for you in the past year?
We have recently secured an exciting hospitality project in KSA. The project is currently confidential, but we look forward to unveiling this exceptional scheme shortly. Watch this space!!
